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| Book details / order |
| WEB ANALYTICS 2.0: THE ART OF ONLINE ACCOUNTABILITY AND SCIENCE OF CUSTOMER CENTRICITY |
Web analytics 2.0 is the perfect follow-up to the bestseller web analytics: an hour a day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, flash content and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.
table of contents:
the bold new world of web analytics 2.0.
the optimal strategy for choosing your web analytics soul mate.
the awesome world of clickstream analysis: metrics.
the awesome world of clickstream analysis: practical solutions.
the key to glory: measuring success.
failing faster: unleashing the power of testing and experimentation.
competitive intelligence analysis.
emerging analytics: social, mobile, and video.
optimal solutions for hidden web analytics traps.
guiding principles for becoming an analysis ninja.
advanced principles for becoming an analysis ninja.
the web analytics career.
hippos, ninjas and the masses: creating a data-driven culture.
Author : Avinash kaushik
Publication : Sybex
Isbn : 9788126542451
Store book number : 107
NRS 1120.00
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